https://www.gregoryaldridge.com/about daily 0.75 2021-12-10 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b17d272c24ed2fd478208a/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.gregoryaldridge.com/work-1 daily 1.0 2021-12-10 https://www.gregoryaldridge.com/work-1/project-four-kdwfz monthly 0.5 2021-12-10 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b2890b323c4e4e947ce748/1639090547463/tequila-don-julio-atm-exterior.jpeg Work - The Don Julio Cinco - “Automated Tequila Machine” Developed a disruptive mechanic that drove business to local establishments in support of bar and restaurant workers by partnering with Mexican Artist Claudio Limon to design the “Don Julio Cinco” and creating an Automatic Tequila Machine (“ATM”) in LA that consumers can redeem for $5 each and spend at their favorite establishments to celebrate Cinco de Mayo. https://www.gregoryaldridge.com/work-1/adidas-coachella monthly 0.5 2021-12-10 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b157bb8144db4af4092a87/1639013133217/IMG_7821.jpg Work - adidas UltraBOOST Clima - The Road to Coachella Eye-catching billboards and geo-targeted Instagram ads directed festival-goers to the adidas installation set against the desert backdrop. A strategic partnership with Neon Carnival made the activation the official pickup destination for tickets, driving influential attendees. https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b15b654159350a321cf0e9/1639017320983/IMG_9339.jpg Work - adidas UltraBOOST Clima - Defying the Desert The sleek, high-gloss paneled build personified adidas’s UltraBOOST Clima triple Black and stood in eye-catching contrast to the desert landscape. Mesh textures and matte product displays mimicked breathable elements of the shoe while creating a comfortable oasis. https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b16bca7823f1333d8c6d03/1639017418840/adidas-ultra-boost-clima-coachealla-release-info-10.jpeg Work - adidas UltraBOOST Clima - Influencer & Content Appraoch Developed comms plan to ensure we were leveraging adidas and talent channels throughout each phase of the campaign. Tease: Drone and timelapse footage of activation build to drive anticipation via social and paid channels. Amplify: Hosted and captured influencer jog through desert with adidas run club, ending at activation on opening day. Sustain: Product shoot for social and retail. https://www.gregoryaldridge.com/work-1/epl-lostmurals monthly 0.5 2021-12-12 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b173553fa7341f2220b327/1639019741180/EPL_PonceZapata_750x563.gif Work - Lost Murals of LA - Snap AR | Digital Mural Restoration Across Los Angeles we digitally restored five murals from renowned Latino artists, Juan Hector Ponce and Hector “Hex” Rios. In honor of Hispanic Heritage Month, anyone visiting one of the five mural locations could use Snapchat to scan a code located at the mural site to see what that mural would have looked like there, had it not been removed. https://www.gregoryaldridge.com/work-1/beats-residency monthly 0.5 2021-12-10 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b13f5903987258385bb8fc/1639074654690/Beats+x+Merky+How+To_201001_544A0172.jpg Work - Beats Residency - Merky Books “How To” Series A series of roundtable talks in celebration of Stormzy-helmed publishing imprint Merky Books “How To” book series. Featuring everyone from Black Curriculum founder, Lavinya Stennet, to Joy Crookes and Love In Colour author Bolu Babalola, each talk was around a different book’s topic, such as Anthony Anazagorou’s How to Write It and Joshua Virasami’s How to Change It. https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b24b47d8f3e813243344b8/1639074631461/Beats_Feb20_2020_Londonshoreditch_054.jpg Work - Beats Residency - Stanley Donwood Exhibit Partnered with acclaimed artist Stanley Donwood to host launch event for the release of his latest book, Bad Island. Donwood is best known for his longtime collaborations with Thom Yorke and the development of Radiohead's album artwork. The Residency Gallery remained open for public viewing the month following the launch. https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b2460e13ef367d3914a536/1639074462206/DojaCat.png Work - Beats Residency - Doja Cat Album Release Official launch party for Doja Cat’s album, Juicy. Hosted an exclusive party for label members, local influencers, and die-hard listeners on Beats Music. https://www.gregoryaldridge.com/work-1/tanqueray-sunshine-in-a-glass monthly 0.5 2021-12-12 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b394c7f6736a5ea6513416/1639159185082/tanqueray-sevilla-kit-shot-1-scaled-400x600.jpeg Work - Tanqueray's Sunshine in a Glass Worked with Joe Jonas to curate a cocktail kit that included everything you need to mix up a delicious Sevilla Sunshine Fizz. https://www.gregoryaldridge.com/work-1/partnerships monthly 0.5 2021-12-12 https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b66add1a6cb63df81a507d/1639344981379/johnnie-walker-blue-candle-600x400.jpeg Work - Partnerships - Johnnie Walker x DS & Durga A recreation of all that Johnnie Walker Blue Label is—the fine balance of pristine malt, rare aged oak, and island peat. https://static1.squarespace.com/static/61b13d0a0d4f655a9690fa40/t/61b66b9ca521551d99366331/1639345197903/0%2B%281%29.jpeg Work - Partnerships - Bulleit x Mazama Glassware A progressive drinkware company and frontier whiskey, coming together to share in the journey.